4 Signs You’re Overcomplicating Your Digital Marketing Strategy

Proactive social, reactive social, social ads, blogging, content creation - if digital marketing feels complicated, that's because it is. But here's the thing. Lots of businesses, both small and large, are unknowingly...

Here’s Why Web Design and SEO Are Essential For A Perfect Ecommerce Site

A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally...

Does Your Website Design Cause Click Uncertainty?

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...

5 Reasons Why Clients Keep Rejecting Your Content Marketing Ideas & How To Overcome...

If you are working as a content marketer, there is a good chance you are spending countless hours each week in the ideation phase. Every successful content marketing campaign is based on...

Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...

7 Essentials for Any 2018 Digital Marketing Strategy

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on...

How to Set Up an Editorial Board for Content Marketing

In order for a content marketing strategy to be successful, many teams across a company need to be alignedand involved in its execution. Yet, today’s marketing teams, especially in large enterprises, are just starting to organize...

7 Content Marketing Books to Read in 2018

Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract...

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of...

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend

A United States Chamber of Commerce survey of over a thousand of small businesses across the United States reveals that small businesses are using social media to cultivate new business and...