Lessons on Digital Strategy from Expert International
Lithuanian University VGTU, which ranks within 2.1 % of Best in the World, and its Department of Business Technologies and Entrepreneurship hosted multiple lectures of...
How a Journalist Constructs an Article that Google Will Love
In the content marketing world, your competition isn’t just your business rivals. It’s anyone publishing content in your area of expertise. That means you’re...
Content Marketing KPIs, Defined
Every marketer is under pressure to prove the ROI of content marketing, beyond pageviews and engagement.
Though this may seem like a daunting task, it is doable....
Correlation between high-performing retailers & higher investment in consumer data
Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according...
You vs. data: Where people fit in modern retail marketing strategy
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.
E-commerce site performance....
LinkedIn updates Sales Navigator
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter...
One Design Does Not Fit All
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another....
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based...
Digital Events for 2018: a Look Ahead to the Year’s Hottest Events
Whether you’re a beginner, intermediate or expert in the digital marketing sphere, checking out a digital marketing conference in your area or making a...
Instagram Marketing for Digital Marketers to Beat Their Competitors
How to use Instagram to promote a brand?
Is it possible to achieve enough interaction through Instagram?
How to get more followers on...