Correlation between high-performing retailers & higher investment in consumer data
Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according...
You vs. data: Where people fit in modern retail marketing strategy
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.
E-commerce site performance....
LinkedIn updates Sales Navigator
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter...
One Design Does Not Fit All
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another....
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based...
Digital Events for 2018: a Look Ahead to the Year’s Hottest Events
Whether you’re a beginner, intermediate or expert in the digital marketing sphere, checking out a digital marketing conference in your area or making a...
Instagram Marketing for Digital Marketers to Beat Their Competitors
How to use Instagram to promote a brand?
Is it possible to achieve enough interaction through Instagram?
How to get more followers on...
How to Keep Your Brand at the Focus of Your Content Marketing Strategy
Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique...
Content Marketing: Over 100 Years of History
Everything today changes at a very rapid pace. We have this constant need to make everything work faster and to involve technology in every...
SEO is What WE Think That GOOGLE Thinks That the End Customer Wants
CONTENT MARKETING is what WE think the end customer wants.
The truth is that any channel or medium will have larger goals outside the brands...