The Biggest Changes Coming with the GDPR

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on...

Intuitive Web Design: How to Make Your Website Intuitive to Use

The easier your website it is to use, the more people use it. An essential part of “easy to use” is intuitive. Intuitive design means that when a user sees it, they...

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave...

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...

6 Annoying Social Media Tactics You Must Stop

If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with...

SEO Writing in 2018: Top 47 Tips to Master a Combined Art

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself. This belief remains strong, although it’s 2018 and the...

Rank Tracking is DEAD! 6 Big Keyword Tracking Myths That Need to Disappear

1. Google Lets You See Results For Your Location Only   It’s been a while now since Google no longer lets you change domains to search and see results from countries others than your own. Yes,...

The Biggest Mistakes Companies Make In Digital Transformation And Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and...

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how...

Putting it to the Test: Never “Redesign” Your Website Again

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...