SEO Writing in 2018: Top 47 Tips to Master a Combined Art

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself. This belief remains strong, although it’s 2018 and the...

Rank Tracking is DEAD! 6 Big Keyword Tracking Myths That Need to Disappear

1. Google Lets You See Results For Your Location Only   It’s been a while now since Google no longer lets you change domains to search and see results from countries others than your own. Yes,...

The Biggest Mistakes Companies Make In Digital Transformation And Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and...

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how...

Putting it to the Test: Never “Redesign” Your Website Again

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...

6 Reasons to NOT Ignore Amazon as a Content Platform

Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...

5 Proven Conversion Strategies for Ecommerce

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible,...

How Content Marketers Can Design Beautiful Experiences for E-Commerce Customers

Content marketing continues to be a dynamic component of e-commerce. Many areas of a business operation need content. So marketers are challenged to think out of the box and collaborate with the...

Designing Rules That Designers Must Follow

Just like all another professions, the design comes with some discipline and rules. From all design features from typography, layout, interface, colors and patterns, the list is long and we have...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...