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How to Extend Global Marketing Efforts Through Social Media

n 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not only Americans love...

Up And Coming Social Media Trends Driven By Millennials And Generation Z

Shane McEvoy here has never really been any doubt that social media is deeply embedded into the lives of both Generation Z (born 1995-2012) and the Millennial Generation (born 1980-1994)....

Digital Trends and Technologies Transforming CX in Banking and Finance

The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the...

Customer Lifecycle Marketing: Best Strategies to Increase Profit

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing...

How to Craft an Effective Social Media Strategy

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of...

5 Email Marketing Mistakes that are Holding You Back

With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing is a thing of the past and have shifted their focus on...

Top 6 Selling Essentials for all eCommerce Startups in 2018

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new...

How a Journalist Constructs an Article that Google Will Love

In the content marketing world, your competition isn’t just your business rivals. It’s anyone publishing content in your area of expertise. That means you’re up against professional writers who’ve made careers...

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....

What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

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