35 Ways to Increase Website Traffic in 2021
You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to get traffic to your website so sales roll in.
From social media...
3 Trends That Could Make Virtual Events Less Awful in 2021
If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events.
Maybe you had to change an in-person...
How to Market a Startup, Part 1: Branding, Customer, and Messaging
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.
Entrepreneurs emerge from a wide variety of backgrounds....
Selecting better KPIs for your business: What to consider and how to bolster your...
Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint...
Top 10 Digital Marketing Trends in 2021
There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital...
Why Email Must Be Part of Your Integrated Digital Marketing
Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to...
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals –...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided to use a behavior-based approach to email marketing.
By...
Why Authentic Marketing Will Replace Advertising
Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are notoriously low — usually in the single-digit...
How to Create Relevant Content More Quickly
What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry.
Quality content...
