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Top 6 Selling Essentials for all eCommerce Startups in 2018

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new...

How a Journalist Constructs an Article that Google Will Love

In the content marketing world, your competition isn’t just your business rivals. It’s anyone publishing content in your area of expertise. That means you’re up against professional writers who’ve made careers...

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....

What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...

The Biggest Changes Coming with the GDPR

The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on...

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave...

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...

The Biggest Mistakes Companies Make In Digital Transformation And Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and...

6 Reasons to NOT Ignore Amazon as a Content Platform

Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...

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