LATEST ARTICLES

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were...

In Commerce, Content is King (or Queen)

How online shopping is becoming valued more for the shopping experience. In 2017, the New York Times published a piece titled An Ode to Shopping Malls, outlining...

Important Tips for Redesigning Your Brand’s Logo

Few things are more central to a brand’s identity than its logo. This small visual component does a tremendous amount of legwork in creating brand awareness, building a connection...

Building Brand Awareness to Create a Competitive Edge

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately,...

A Helpful Guide to Website Redesign

Your company website is the face of your brand online. It has to not only deliver a strong and favorable first impression, but also cater for and engage each...

The Impact of Instagram Checkout on Ecommerce

In the first quarter of 2019, Instagram made headlines by announcing the roll out of a native checkout experience for a limited number of U.S. brands, with plans to...

The Digital Transformation of Enterprise Business and How to Stay Ahead

Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds...

How Online Shopping Has Changed in the First Half of 2020

For Americans across the country, life has changed dramatically in a matter of a few short weeks. The vast majority of us are living under stay at home orders,...

The Importance of Protecting Data Privacy when Remote Learning Becomes the Norm

Two months into the physical distancing measures put in place to slow the spread of COVID-19, and most students and educators have found ways to adjust to remote learning....

Farewell to Magento 1: Choosing your next eCommerce platform

If your brand’s eCommerce experience is built on Magento 1, you have little more than a month to make the switch to a new platform. On...

How Digital Innovation Affects Brick and Mortar Experiences

E-commerce will not be the death of the in-store shopping experience, but there’s no denying that its advent has had far-reaching effects. Most importantly, it has given consumers a...