LATEST ARTICLES

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were...

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. (Pictured...

How To Create An Online Reviews Management Strategy

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.

Like Me Not: The End of Likes

Likes are going away, and Instagram’s recent announcement that it has already set in motion the process to take out like counts from its feed represents one of the first steps to this ‘likepocalypse.’

Creating an Influencer Marketing Strategy

For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need for an extra boost, a marketing approach that takes core performance metrics to the roof in a fast way. In the last few years, that competitive edge or marketing octane boost if you like has been influencer marketing.

How To Inspire Your Content Team To Have Better Ideas

Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.
Personal Branding

Personal Branding Trends That Actually Work on Social Media

If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.

A Quick Guide To Mastering Social Media Algorithms

Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a winning content strategy and one...

Warning Signs That You Are Creating Irrelevant Content

Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood the internet with as much...
Attention

How To Catch Your Audiences’ Attention in Under Six Seconds

The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in practice what this means is...

5 Disastrous Content Marketing Mistakes That Could Be Ruining Your Entire Strategy

It’s no secret that content marketing is an important component of any marketing strategy. Avoid these 5 content marketing mistakes to ensure the time and money you invest into...