LATEST ARTICLES

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were a bit wishy washy. The Data Protection...

If your an NRI & want to buy property in India then read this

One of my friends had migrated to Australia 10 years back, after having disposed off his residential property in Mumbai then. Few days ago I received a call from him and...
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Digital Personal Branding: Why to have a Personal Brand

In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their head up and get noticed. If you...
Social media trends to look out for in 2021

Social media trends to look out for in 2021

2020 saw a substantial rise in video marketing, introduced us to TikTok, and the addition of stories EVERYWHERE. But what social media trends will become of greater importance in 2021? As the...

How to optimise your landing page for both SEO traffic and conversions

As a rule, conversion optimisation is all about creating a sleek minimalist experience that would enable page visitors to proceed through the buying process without distracting. On the other hand, search engine optimisation...
10 Brand Marketing Predictions for 2021

10 Brand Marketing Predictions for 2021

Let’s take a look at my new predictions for the upcoming year and see if we can improve that score. 1. All businesses will have a D2C marketing function My first prediction ties...
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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the...
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Will ASOS Acquire Topshop? Here’s What We Know

Arcadia Group, which Philip Green chaired, houses Topshop, Miss Selfridge, Outfit, Topman, Dorothy Perkins, Evans, Wallis and Burton. Aussie retailer, City Chic, acquired Evans for £23 million following Arcadia’s collapse. ASOS, the pureplay retailer, is...
Top FREE Blogs to Learn Marketing in 2021

Top FREE Blogs to Learn Marketing in 2021

As aspiring marketers, it can be challenging to find resources that are legitimate and is not trying to sell you anything. But, actually seeking to help you understand the craft of...
5 Unexpected Content Marketing Skills that Are a Must to Build in 2021

Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021

Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand. For example, Google fills over 6,000 roles in one year alone. (They receive over...
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Top influencer marketing trends for 2021

As the global pandemic has unravelled since last year, consumer behaviours, needs, and disposable incomes have seen a drastic shift. While some businesses have seen unprecedented gains from this, others have...