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The Ultimate Beginners Guide to GDPR Compliance in 2019
What is GDPR?
By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding...
BRANDING
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and...
The Key to Unlocking Brand Advocacy
It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in...
CONTENT
9 Examples of Inbound Marketing that Bring Customers to You
Some say the best film scores are the ones you don’t notice.
That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The...
SOCIAL MEDIA
How To Use Social Media To Promote Your Next Event
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could...
STRATEGY
Customer Lifecycle Marketing: Best Strategies to Increase Profit
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing...
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of...
5 Email Marketing Mistakes that are Holding You Back
With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing is a thing of the past and have shifted their focus on...
LATEST ARTICLES
The Ultimate Beginners Guide to GDPR Compliance in 2019
What is GDPR?
By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were...
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...
Google Launches New Black Friday Ad Unit
Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new ad unit aimed at helping advertisers run more effective holiday campaigns. So...
9 Examples of Inbound Marketing that Bring Customers to You
Some say the best film scores are the ones you don’t notice.
That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.
The...
How to Turn SEO Strategy into Action with Content Marketing
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches...
Get Your E-Commerce Site in Top Shape for Holiday Season
Increasing page views and the number of sales you are able to generate on your e-commerce site throughout the holiday season is possible with the right optimization techniques. Knowing how to...
How To Use Social Media To Promote Your Next Event
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience....
13 New Ways to Incorporate Social Media into your website
It has become undeniable; social media is the most important medium for discussion in our world today. With this in mind, it’s critical for businesses, causes and individuals alike to integrate social media...
Digital Trends and Technologies Transforming CX in Banking and Finance
The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the...
How to Think Like an Influencer
In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from...