LATEST ARTICLES

content-marketing

How (& Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion...

The Psychology of Colours and Fonts in Content and Branding

When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all impact...
SEO

SEO Automation: 5 Tasks to Automate for Better Results (+Tools to Try)

Every year, marketers have the opportunity to leverage the newest trends in marketing software to speed up tasks, optimize their workflows, and improve the results of their digital marketing campaigns. For...

5 Ways to Create a Stellar Customer Experience Strategy

As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That...
top social media services

150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound)...

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag...

The 7 Best Ecommerce Marketing Strategies for New Store Owners

As a new store owner, you don’t have time to test and validate every marketing strategy in existence to see what’s going to work best for you. Between launching your new...
How to Step Up Your Content Marketing Strategy in 2021

How to Become a Content Creator: The Inside Scoop

Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content...
4 Smart Strategies to Improve Your Buyer Education

6 Non-Obvious (Yet Simple) Strategies to Increase Conversion Rates

For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a product, generation of a lead,...

Tips & Tricks to Get More Customers from Google Business Profile

Introduction Google Business Profile is a free, easy-to-use tool for managing your online presence across Google. Whether you run a small restaurant, a hotel, a public place, or a large retail electronics...