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Interview with Matteo Martignago
1) First, could you briefly describe what some of your responsibilities were ascinematographer for the film MyDorian?
I was the Director of Photography in MyDorian...
BRANDING
Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their...
10 Brand Marketing Predictions for 2021
Let’s take a look at my new predictions for the upcoming year and see if we can improve that score.
1. All businesses will have...
CONTENT
Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear:...
SOCIAL MEDIA
Social media trends to look out for in 2021
2020 saw a substantial rise in video marketing, introduced us to TikTok, and the addition of stories EVERYWHERE. But what social media trends will...
STRATEGY
3 Trends That Could Make Virtual Events Less Awful in 2021
If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events.
Maybe you had to change an in-person...
How to Market a Startup, Part 1: Branding, Customer, and Messaging
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.
Entrepreneurs emerge from a wide variety of backgrounds....
Selecting better KPIs for your business: What to consider and how to bolster your...
Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint...
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The Ultimate Beginners Guide to GDPR Compliance in 2019
What is GDPR?
By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were a bit wishy washy. The Data Protection...
Interview with Matteo Martignago
1) First, could you briefly describe what some of your responsibilities were ascinematographer for the film MyDorian?
I was the Director of Photography in MyDorian and we shot the whole movie back...
If your an NRI & want to buy property in India then read this
One of my friends had migrated to Australia 10 years back, after having disposed off his residential property in Mumbai then. Few days ago I received a call from him and...
Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their head up and get noticed. If you...
Social media trends to look out for in 2021
2020 saw a substantial rise in video marketing, introduced us to TikTok, and the addition of stories EVERYWHERE. But what social media trends will become of greater importance in 2021?
As the...
How to optimise your landing page for both SEO traffic and conversions
As a rule, conversion optimisation is all about creating a sleek minimalist experience that would enable page visitors to proceed through the buying process without distracting.
On the other hand, search engine optimisation...
10 Brand Marketing Predictions for 2021
Let’s take a look at my new predictions for the upcoming year and see if we can improve that score.
1. All businesses will have a D2C marketing function
My first prediction ties...
Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. But one thing is clear: Gen Z and millennials are changing the...
Will ASOS Acquire Topshop? Here’s What We Know
Arcadia Group, which Philip Green chaired, houses Topshop, Miss Selfridge, Outfit, Topman, Dorothy Perkins, Evans, Wallis and Burton.
Aussie retailer, City Chic, acquired Evans for £23 million following Arcadia’s collapse.
ASOS, the pureplay retailer, is...
Top FREE Blogs to Learn Marketing in 2021
As aspiring marketers, it can be challenging to find resources that are legitimate and is not trying to sell you anything. But, actually seeking to help you understand the craft of...
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand.
For example, Google fills over 6,000 roles in one year alone. (They receive over...