DIGITAL FUTURE TIMES

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion...

When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all impact...

Every year, marketers have the opportunity to leverage the newest trends in marketing software to speed up tasks, optimize their workflows, and improve the results of their digital marketing campaigns. For...

As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That...

Way back in August of 2007, while you were singing along to “Umbrella” (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound)...

An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag...

As a new store owner, you don’t have time to test and validate every marketing strategy in existence to see what’s going to work best for you. Between launching your new...

Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content...

For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a product, generation of a lead,...

Introduction Google Business Profile is a free, easy-to-use tool for managing your online presence across Google. Whether you run a small restaurant, a hotel, a public place, or a large retail electronics...