LATEST ARTICLES

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were...
buyer's journey

What is the Buyer’s Journey?

In a world of infinite options, there are endless ways to solve our problems. As consumers, we’ve adapted by getting smarter, more shrewd, and better at...
branding

Branding: How Important Is It To Your Marketing Strategy

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers...
How-to-create-an-Instagram-page-for-Business

11 Simple Steps To Start And Grow Your Business Instagram Page

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do...
tiktok-logo

The Best Brands On TikTok In 2020: A Quick Guide

TikTok has become a major player in a brand’s social media success. We saw a large sway of brands jumping on the TikTok hype in 2019, but...
snapchat

Snapchat Rolls Out More Ads Certification Courses

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under...
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3 Quick E-Commerce Wins – How to Launch With a Bang

Some would suggest that it's a difficult time to launch any new business, while others will point to the case studies which show how some of the best companies...
pattern design

How to get creative using simple geometric patterns in graphic design

Once you begin to explore the art of geometric pattern design, you’ll quickly realize the creative possibilities are literally endless. That’s probably why geometric patterns never go out of...
5-Content-Marketing-Trends-to-Keep-in-Mind-for-2021

5 Content Marketing Trends to Keep in Mind for 2021

As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than ever. What is 2021 going to...
influencer

How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer,...
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How to Expand Your Marketing Services Without Outsourcing Anything Out

For years my advice to marketing service providers has been “Learn one thing and get known by doing it best”. I still believe a narrow specialization...