7 ways to use data to create better social media content
The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports...
3 Ways to Ease Customers’ Purchase Anxiety Online
E-commerce has completely changed the way consumers make decisions. While comparison shopping used to be a skill exclusive to savvy shoppers, it's now practically second nature. According to a 2016 Pew...
Facebook Pages Redesigned, 5 New Features Added
Facebook is rolling out a redesigned layout for Pages along with new features to help foster community building and achieve business objectives.
The most notable change to Facebook Page layouts is the...
Why Authentic Marketing Will Replace Advertising
Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are notoriously low — usually in the single-digit...
Libra, the cryptocurrency that Facebook would launch at the beginning of the following year
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
According to a report by the Financial Times, Libra, the Facebook-led digital currency initiative will hit the market in early 2021,...
7 Top Social Media Advertising Services in 2020
Social media advertising is one of the most powerful forms of advertising there is right now. There are many social media platforms where you will find a huge number of potential...
Social app Parler apparently receives funding from the conservative Mercer family
Social media app Parler receives financial backing from conservative hedge-fund investor Robert Mercer and his daughter Rebekah, The Wall Street Journal reported. The app, founded as an alternative to Twitter and Facebook which...
Instagram For Business: How To Add Location Tags And Why They’re Important
Goodbye, Yelp. Hello, Instagram.
Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users...
Which Social Platform Is Best For Your Business: Twitter Or Instagram?
Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a decade...
Importance of Using Micro-Influencers in Retail: How & Why
Digital marketing is now a huge part of our lives in this day and age. As we browse our social media accounts, it is almost impossible not to see a post...
