Social Media

In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from...

If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are...

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak...

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of...

With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing is a thing of the past and have shifted their focus on...

LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter of 2018. According to an announcement from the Microsoft-owned business-centric social network,...

How to use Instagram to promote a brand? Is it possible to achieve enough interaction through Instagram? How to get more followers on Instagram? What do to generate more web...

If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with...

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of...

A United States Chamber of Commerce survey of over a thousand of small businesses across the United States reveals that small businesses are using social media to cultivate new business and...