The Biggest Changes Coming with the GDPR
The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of...
Intuitive Web Design: How to Make Your Website Intuitive to Use
The easier your website it is to use, the more people use it. An essential part of “easy to use” is intuitive. Intuitive design means...
Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust
First impressions matter.
Your website is often the first place where your audience learns about you. It can help them decide whether they want to...
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling?
The secret ingredient to awesome content isn’t a watertight argument or even a great concept.
It’s emotion.
People make most of...
6 Annoying Social Media Tactics You Must Stop
If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must...
SEO Writing in 2018: Top 47 Tips to Master a Combined Art
Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself.
This belief...
Rank Tracking is DEAD! 6 Big Keyword Tracking Myths That Need to Disappear
1. Google Lets You See Results For Your Location Only
It’s been a while now since Google no longer lets you change domains to search and see results...
The Biggest Mistakes Companies Make In Digital Transformation And Innovation
Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most...
4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing
Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But...
Putting it to the Test: Never “Redesign” Your Website Again
Are you planning to redesign your company’s website?
Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re...