Amazing Ways to Shine on Instagram With Perfect Captions

Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can stop scrollers in their tracks. However, accomplishing...
shiseido branding

Shiseido looks to the future of beauty marketing

For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty,...

How marketers can manage risk and save projects during the pandemic and beyond

There’s no doubt that the marketing department is a vital cog in the wider business wheel. Whether it’s developing a meaningful brand image, or executing specific campaigns to attract and retain...
to Build Brand Authority

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you...
branding

Branding: How Important Is It To Your Marketing Strategy

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers have with...
influencer

How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt...
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Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch

PROMOTIONAL RESEARCH Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online. As revenues go into reverse across the sector,...
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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to...
Visual-Identity

What Does it Take to Create a Strong Visual Identity Design?

Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two concepts. Simply put, the identity of your brand...

Building Brand Awareness to Create a Competitive Edge

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing...

APPLICATION

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Google Introduces Price Drop Rich Result

Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop...

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