Digital Personal Branding: Book Review
If you want to achieve success in your career on your own terms, you need to read this book. This book is destined to be a classic.
The book "Digital Personal Branding"...
What is Brand Marketing and Why Is It Crucial in Your Facebook Strategy?
When you’ve only got a limited marketing budget, and let’s face it, all budgets are limited, you want to get the biggest bang for your buck. And that means campaigns that bring in...
Digital Personal Branding: Why to have a Personal Brand
In the digital ocean swarmed with information that grows by the second, it can be quite challenging for businesses and personalities to stick their head up and get noticed. If you...
10 Brand Marketing Predictions for 2022
Let’s take a look at my new predictions for the upcoming year and see if we can improve that score.
1. All businesses will have a D2C marketing function
My first prediction ties...
Top influencer marketing trends for 2021
As the global pandemic has unravelled since last year, consumer behaviours, needs, and disposable incomes have seen a drastic shift. While some businesses have seen unprecedented gains from this, others have...
How to Market a Startup, Part 1: Branding, Customer, and Messaging
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.
Entrepreneurs emerge from a wide variety of backgrounds....
What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly
2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs.
According to McKinsey, the number of digital interactions between brands and consumers...
How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals –...
Amazing Ways to Shine on Instagram With Perfect Captions
Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can stop scrollers in their tracks. However, accomplishing...
Shiseido looks to the future of beauty marketing
For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty,...
APPLICATION
How to Turn SEO Strategy into Action with Content Marketing
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was...
