How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...

The Right Way to Build Your Brand to Make Your Business Successful

Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...

What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...

Putting it to the Test: Never “Redesign” Your Website Again

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

5 Pitfalls to Avoid When Creating an eCommerce Website

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

Does Your Website Design Cause Click Uncertainty?

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...

Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...

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