Branding

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands...