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What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number of digital interactions between brands and consumers...
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How to Market Like a Human in the Age of Automation

Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals –...

Amazing Ways to Shine on Instagram With Perfect Captions

Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can stop scrollers in their tracks. However, accomplishing...
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Shiseido looks to the future of beauty marketing

For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty,...

How marketers can manage risk and save projects during the pandemic and beyond

There’s no doubt that the marketing department is a vital cog in the wider business wheel. Whether it’s developing a meaningful brand image, or executing specific campaigns to attract and retain...
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6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you...
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Branding: How Important Is It To Your Marketing Strategy

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers have with...
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How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt...
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Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch

PROMOTIONAL RESEARCH Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online. As revenues go into reverse across the sector,...
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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to...

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AI Today vs. AI of the Future

Artificial intelligence has come a long way since the first official robot with AI-features was developed in 1969. Shakey the Robot was the first...

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