Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided to use a behavior-based approach to email marketing.
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Marketing Calendar 2021: Dates You Shouldn’t Miss This Year
We finally got through 2020 – from now on, It-That-Must-Not-Be-Named – and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to...
15 mind-blowing stats about online shopping to guide your 2021 e-commerce strategy
’Tis the season for online shopping – but, really, hasn’t that been the case for nearly all of this pandemic-marred year? With brick-and-mortar stores closed and shoppers quarantined at home, it’s...
Optimizing Your Pinterest Strategy for Holiday and eCommerce
It’s that time of year again – the holidays are upon us. If you haven’t defined your Pinterest strategy for the coming weeks, now is the perfect time to finalize your...
Why Your Business Needs a Blog Right Away
Blogging has been a big buzzword for a while now. It has become an essential part of inbound marketing for small and big businesses. The catch is that writing blog posts...
3 Quick E-Commerce Wins – How to Launch With a Bang
Some would suggest that it's a difficult time to launch any new business, while others will point to the case studies which show how some of the best companies around have...
How Do People Find You? Take Your Business Where Your Customers Are
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.Opinions expressed by Entrepreneur contributors are their own.
The year-end shopping season begins amid a "new normal" brought on by the...
Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch
PROMOTIONAL RESEARCH
Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online.
As revenues go into reverse across the sector,...
Assess These 5 Pillars to Determine If You Need a Marketing Firm
To say that COVID has thrown a wrench in the works for businesses would be a serious understatement. “Business as usual” has essentially lost all meaning. Just as your customers’ day-to-day...
How Online Shopping Has Changed in the First Half of 2020
For Americans across the country, life has changed dramatically in a matter of a few short weeks. The vast majority of us are living under stay at home orders, limiting our...
APPLICATION
The Key to Unlocking Brand Advocacy
It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in...
