Top 6 Selling Essentials for all eCommerce Startups in 2018

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new...

How to Use Amazon to Build Your Brand

It is a reality acknowledged by more and more marketers: a brand can no longer rely on intermediaries such as distributors, sales agents and independent retailers to convey its messages to...

Correlation between high-performing retailers & higher investment in consumer data

Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according to Consumer Experience in the Retail Renaissance, a...

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....

6 Reasons to NOT Ignore Amazon as a Content Platform

Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...

5 Proven Conversion Strategies for Ecommerce

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible,...

How Content Marketers Can Design Beautiful Experiences for E-Commerce Customers

Content marketing continues to be a dynamic component of e-commerce. Many areas of a business operation need content. So marketers are challenged to think out of the box and collaborate with the...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

5 Pitfalls to Avoid When Creating an eCommerce Website

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

Here’s Why Web Design and SEO Are Essential For A Perfect Ecommerce Site

A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally...

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How Link Building Will Change in 2018

Building links is still going to be important to SEO in 2018. According to a 2017 survey by SEO Powersuite, 72 percent of SEO pros believe backlinks...

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