The Illusion of Control in eCommerce
The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence...
Google Launches New Black Friday Ad Unit
Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new ad unit aimed at helping advertisers run more effective holiday campaigns. So...
Get Your E-Commerce Site in Top Shape for Holiday Season
Increasing page views and the number of sales you are able to generate on your e-commerce site throughout the holiday season is possible with the right optimization techniques. Knowing how to...
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data.
Terms like sessions, pageviews, filters and segments have all been used by web analytics tools in the...
E-Commerce Website Design: The Challenges Of Creating A Great Website That Looks Good And...
Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even...
Top 6 Selling Essentials for all eCommerce Startups in 2018
No one can deny that ecommerce is where the future of business is at right now.
Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new...
How to Use Amazon to Build Your Brand
It is a reality acknowledged by more and more marketers: a brand can no longer rely on intermediaries such as distributors, sales agents and independent retailers to convey its messages to...
Correlation between high-performing retailers & higher investment in consumer data
Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according to Consumer Experience in the Retail Renaissance, a...
You vs. data: Where people fit in modern retail marketing strategy
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....
6 Reasons to NOT Ignore Amazon as a Content Platform
Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...
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How To Inspire Your Content Team To Have Better Ideas
Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.
