Surely by now you’ve either started or thinking about starting a TikTok profile for your brand. That’s a great idea knowing that TikTok is the most popular social media platform in the world according to Datareportal. But you can get stuck if you don’t create relevant content, so this article is going to guide you on how to engage with users easily through TikTok by using 3 types of content.
Introduction
In the fast-paced world of social media marketing, staying ahead of the curve is essential for brands looking to boost their organic reach and engage with their target audience effectively. With TikTok reigning as the most popular social media platform globally, it has become a hotspot for brands to showcase their creativity and captivate users with engaging content. However, navigating the TikTok landscape can be daunting, especially if you’re unsure about what type of content will resonate with your audience. In this article, we will explore three types of TikTok content that have proven to be highly effective in driving organic reach and user engagement. By understanding the power of the “Hook Effect,” leveraging entertaining and educational content, and incorporating surprise elements into your videos, you can successfully connect with your audience and leave a lasting impression. Whether you’re a seasoned TikTok user or just starting, these strategies will guide you in creating compelling content that resonates with TikTok’s dynamic community, ultimately propelling your brand to new heights of success.
The Hook Effect
Before starting, you should know that TikTok users consume content more dynamically than on any other platform. They swipe fast and are interested in your video in a short time span meaning you should hook them at the very beginning. This means you need to focus on your first 3-5 seconds while making content. It can be a quick introduction of the video topic with voice-over or just simply starting your video with the most interesting part of the video which will eventually show in the end in whole duration. Remember, the idea is to hook them so that they watch your video till the end giving information to TikTok algorithm that users consider your content relevant.
1.Entertaining Content
Everybody likes entertainment, especially after a long working day. So, they reach out to their mobile phones looking for entertaining relaxing content. Creating entertaining content will surely drive engagement with users of TikTok. Feel free to reuse all the successful trends that occur on your “For You Page” and give it a go with your brand. Everybody remembers the #ohnana dance challenge in the rising beginning of TikTok or the newer #maxwellthecat. Be fast with trending TikTok videos as they can rather fast become boring for the “ever wanting to be entertained” TikTok public. If created fast after the trends arise, it can do wonders for your brand.
If you rather want to create unique content without copying others, your employees should be your focus. Find one or two characters on which you can build your brand and with whom your users can make a connection. Let them make entertaining content involving your products or offers by simply telling the story in a way that users can relate to. If they relate, be assured that they will comment, share, and save your video instantly giving the video the boost you want.
2.Educational Content
Educational videos do function on TikTok. People much rather like to see a video of your product’s benefits than they would like to read about it in a blog. So, if you simply show your users how your product works in a natural environment, it can do wonders for the awareness about that product. Knowing how to use a power drill for the first time could be encouraging for the user to actually buy it just by making a simple video on how to basic elements with a power drill. If you are a fitness coach, then making a video of how to properly make a “deadlift” could easily put you on the FYP page. Try using voice-over and voice-over text for maximum relevancy because users sometimes like to hear step-by-step what the video is about or just to read it when the sound is off.
3.Surprise Videos
People like to be surprised and to experience the “wow” effect. So, when telling the story about your product or offer, leave the best to the end make a copy “watch to the end” – it will intrigue your audience. Do this when it really is worthwhile for them to watch the video to the end or otherwise you won’t get the results you want. Sporting teams use this technique for their unveiling of new players or some interesting insights from the training ground.
Conclusion
In the ever-evolving landscape of TikTok, creativity is the key to success. Embrace the platform’s fun and engaging nature, experiment with different content types, and stay attuned to trending topics to maintain relevance and freshness. As you embark on your TikTok journey, remember to capture high-quality content and focus on clean transitions to ensure your videos stand out.
With the insights provided in this article, you’re now equipped to venture into the world of TikTok content creation. Unleash your creativity, captivate your audience, and watch your brand’s organic reach soar to new heights. As Domagoj, the TikTok professional, shares these valuable strategies, you have the tools to unlock TikTok’s vast potential and elevate your brand’s digital strategy to new levels of success. Embrace the fun and excitement that TikTok offers, and let your brand’s story unfold in a way that captivates and inspires users worldwide. Happy TikToking! 😊
So, now that you know in what direction your TikTok videos can go, it is time to give it a try. Use a phone with a good camera and make steady videos with clean transitions. Everything else is pure creativity and that’s the fun about TikTok!
This article is written by Domagoj who is a TikTok professional helping brands make their digital strategy on TikTok.
