Correlation between high-performing retailers & higher investment in consumer data
Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according to Consumer Experience in the Retail Renaissance, a...
You vs. data: Where people fit in modern retail marketing strategy
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....
LinkedIn updates Sales Navigator
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out in the first quarter of 2018.
According to an announcement from the Microsoft-owned business-centric social network,...
One Design Does Not Fit All
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for...
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...
Digital Events for 2018: a Look Ahead to the Year’s Hottest Events
Whether you’re a beginner, intermediate or expert in the digital marketing sphere, checking out a digital marketing conference in your area or making a trip is one of the best ways...
Instagram Marketing for Digital Marketers to Beat Their Competitors
How to use Instagram to promote a brand?
Is it possible to achieve enough interaction through Instagram?
How to get more followers on Instagram?
What do to generate more web...
How to Keep Your Brand at the Focus of Your Content Marketing Strategy
Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...
Content Marketing: Over 100 Years of History
Everything today changes at a very rapid pace. We have this constant need to make everything work faster and to involve technology in every little aspect of our lives. That’s definitely...
SEO is What WE Think That GOOGLE Thinks That the End Customer Wants
CONTENT MARKETING is what WE think the end customer wants.
The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part,...