You vs. data: Where people fit in modern retail marketing strategy
Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it.
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social....
Why Authentic Marketing Will Replace Advertising
Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are notoriously low — usually in the single-digit...
23 Amazing Statistics on Internet and Social Media in 2019
This year has been an explosive one for the social media world. With all of the online regulations, Twitter hashtag revolutions, and Facebook privacy scandals, the internet has offered a plethora of...
Develop an Ecommerce App that Can be Loved by Thousands
When it comes to develop an ecommerce app, it can be beneficial for your mobility platform and to target your ecommerce sector. Mobile ecommerce is covering most of the ecommerce market and...
4 Signs You’re Overcomplicating Your Digital Marketing Strategy
Proactive social, reactive social, social ads, blogging, content creation - if digital marketing feels complicated, that's because it is.
But here's the thing. Lots of businesses, both small and large, are unknowingly...
How Digital Innovation Affects Brick and Mortar Experiences
E-commerce will not be the death of the in-store shopping experience, but there’s no denying that its advent has had far-reaching effects. Most importantly, it has given consumers a greater number...
How a Journalist Constructs an Article that Google Will Love
In the content marketing world, your competition isn’t just your business rivals. It’s anyone publishing content in your area of expertise. That means you’re up against professional writers who’ve made careers...
Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided to use a behavior-based approach to email marketing.
By...
AI Today vs. AI of the Future
Artificial intelligence has come a long way since the first official robot with AI-features was developed in 1969. Shakey the Robot was the first robot ever built that had the ability...
Digital Content Marketing Strategy: How It Helps You Grow
Digital content marketing strategy helps businesses promote their products, build trust with the audience, and create sales and long-term relationships.
The wide availability of digital tools helps with the content creation of...
