5 Email Marketing Mistakes that are Holding You Back
With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing is a thing of the past and have shifted their focus on...
Why Email Must Be Part of Your Integrated Digital Marketing
Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to...
Five Ways To Pump Up Sales On Social Media Five Ways To Pump Up...
Along with email marketing, SEO, content marketing, and PPC, social media is on the top five marketing channels when it comes to generating solid ROI. Having a social media presence, enough...
How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag...
7 Essentials for Any 2018 Digital Marketing Strategy
In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on...
5 Tips for Managing and Improving Your Online Reputation
“Sticks and stones may break my bones but words will never hurt me.”
This children’s rhyme does not apply in today’s highly connected world where a few negative words can cost your...
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of...
Top 10 Digital Marketing Trends in 2021
There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital...
How To Catch Your Audiences’ Attention in Under Six Seconds
The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in practice what this means is that in...
5 Ways to Create a Stellar Customer Experience Strategy
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That...
