What’s the Key to Employee Social Advocacy? Employee Content Contributors

Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies...

6 Tips to Get Your Readers Promote Your Content

A couple years ago, using SEO was enough to promote your content, but now marketers need more advanced methods to achieve their goals. Back then, everyone knew the drill: you put a...

Content Marketing KPIs, Defined

Every marketer is under pressure to prove the ROI of content marketing, beyond pageviews and engagement. Though this may seem like a daunting task, it is doable. The first step is to create a measurement...

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...

Content Marketing: Over 100 Years of History

Everything today changes at a very rapid pace. We have this constant need to make everything work faster and to involve technology in every little aspect of our lives. That’s definitely...

SEO is What WE Think That GOOGLE Thinks That the End Customer Wants

CONTENT MARKETING is what WE think the end customer wants. The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part,...

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...

SEO Writing in 2018: Top 47 Tips to Master a Combined Art

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself. This belief remains strong, although it’s 2018 and the...

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how...

6 Reasons to NOT Ignore Amazon as a Content Platform

Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...

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