5 Disastrous Content Marketing Mistakes That Could Be Ruining Your Entire Strategy
It’s no secret that content marketing is an important component of any marketing strategy. Avoid these 5 content marketing mistakes to ensure the time and money you invest into content pays...
How to Become a Content Creator: The Inside Scoop
Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago to become a full-time content...
11 Digital Marketing Strategies That Don’t Use Social Media
Social media is the main thing you should leverage for your digital marketing strategies. CNN reports that teens use social media 9 hours a day.
With television and other media losing ground to...
SEO is What WE Think That GOOGLE Thinks That the End Customer Wants
CONTENT MARKETING is what WE think the end customer wants.
The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part,...
Leveraging the Right Content Marketing Resouces
Marketing your business online with content marketing is the ultimate way to bring busloads of traffic to your website. With content marketing you can use articles, newsletters, blog posts (which are articles really),...
Warning Signs That You Are Creating Irrelevant Content
Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood the internet with as much content as...
How to Expand Your Marketing Services Without Outsourcing Anything Out
For years my advice to marketing service providers has been “Learn one thing and get known by doing it best”.
I still believe a narrow specialization is the best way to get...
Content Marketing: Over 100 Years of History
Everything today changes at a very rapid pace. We have this constant need to make everything work faster and to involve technology in every little aspect of our lives. That’s definitely...
3 Trends Marketers Can Use to Supercharge Demand in 2021
Looking forward, 2021 won't represent a return to normal for any industry--and certainly not marketing.
Customer expectations have made a permanent shift, with many expecting more convenience, authenticity, and personalization than ever. Marketers have to embrace these...
How To Inspire Your Content Team To Have Better Ideas
Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.
