Content Marketing KPIs, Defined
Every marketer is under pressure to prove the ROI of content marketing, beyond pageviews and engagement.
Though this may seem like a daunting task, it is doable. The first step is to create a measurement...
7 ways to use data to create better social media content
The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports...
In Commerce, Content is King (or Queen)
How online shopping is becoming valued more for the shopping experience.
In 2017, the New York Times published a piece titled An Ode to Shopping Malls, outlining the story of one man, Dan...
6 Reasons to NOT Ignore Amazon as a Content Platform
Although Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must...
Why Your Business Needs a Blog Right Away
Blogging has been a big buzzword for a while now. It has become an essential part of inbound marketing for small and big businesses. The catch is that writing blog posts...
6 Tips to Get Your Readers Promote Your Content
A couple years ago, using SEO was enough to promote your content, but now marketers need more advanced methods to achieve their goals. Back then, everyone knew the drill: you put a...
4 Smart Strategies to Improve Your Buyer Education
Today’s brands are facing a crisis of confidence. Two out of five consumers say they don’t trust that companies are accurate or honest in their marketing communications. Yet 81 percent of consumers say...
What Your Content Marketing Strategy Should Contain
With so many pieces of content being delivered daily, it’s no surprise that brands are doing all they possibly can to stand out in the crowd. One of the ways in...
4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing
Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how...
6 Ways to Build Brand Authority With Content Marketing
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort.
When you’ve built authority, potential customers and clients begin to count on you and trust you...
