How to Keep Your Brand at the Focus of Your Content Marketing Strategy
Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling?
The secret ingredient to awesome content isn’t a watertight argument or even a great concept.
It’s emotion.
People make most of their decisions based on how they’re feeling,...
Putting it to the Test: Never “Redesign” Your Website Again
Are you planning to redesign your company’s website?
Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...
The Importance of Strong Visuals in Ecommerce
A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...
Does Your Website Design Cause Click Uncertainty?
Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.”
Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...
Building Brand Presence
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...
The Future of Advertising: Ads are Suffocating the Web
My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad)
How many of people woke up today morning saying: “I so wish to see an...
How to Achieve an SEO-Friendly Website Rebrand
Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations.
It is critical to take SEO into consideration during rebrands...
A Branding Secret Inside all Humans: Everybody Wants to be Taken Somewhere
Those who tell the stories rule the world. — Hopi American Indian proverb
Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to...
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What Does it Take to Create a Strong Visual Identity Design?
Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two...
