How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are....
Amazing Ways to Shine on Instagram With Perfect Captions
Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can...
Shiseido looks to the future of beauty marketing
For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido...
How marketers can manage risk and save projects during the pandemic and beyond
There’s no doubt that the marketing department is a vital cog in the wider business wheel. Whether it’s developing a meaningful brand image, or...
6 Ways to Build Brand Authority With Content Marketing
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort.
When you’ve built authority, potential customers and clients begin...
Branding: How Important Is It To Your Marketing Strategy
Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an...
How to Select the Right Micro-Influencers For Your Brand
If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.
But what is a...
Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch
PROMOTIONAL RESEARCH
Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online.
As...
Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands
Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland.
Brands and marketers have...
What Does it Take to Create a Strong Visual Identity Design?
Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two...
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10 SURPRISING SOCIAL MEDIA TIPS FOR PROMOTING EVENTS
How can you get more out of your social media event promotion strategy? Check out these tips for Facebook, LinkedIn, Instagram and more!
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