Putting it to the Test: Never “Redesign” Your Website Again

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

5 Pitfalls to Avoid When Creating an eCommerce Website

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

Does Your Website Design Cause Click Uncertainty?

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...

Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...

How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands...

A Branding Secret Inside all Humans: Everybody Wants to be Taken Somewhere

  Those who tell the stories rule the world. — Hopi American Indian proverb Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to...

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How To Create An Online Reviews Management Strategy

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.

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