Branding

For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido...

There’s no doubt that the marketing department is a vital cog in the wider business wheel. Whether it’s developing a meaningful brand image, or...

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin...

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an...

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a...

PROMOTIONAL RESEARCH Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online. As...

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have...

Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two...

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these...

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.