Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...

How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands...

A Branding Secret Inside all Humans: Everybody Wants to be Taken Somewhere

  Those who tell the stories rule the world. — Hopi American Indian proverb Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to...

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Correlation between high-performing retailers & higher investment in consumer data

Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according...

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