What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

The Right Way to Build Your Brand to Make Your Business Successful

Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...

How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...

The Key to Unlocking Brand Advocacy

It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in customers has long been a major preoccupation...

5 Pitfalls to Avoid When Creating an eCommerce Website

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

How To Build and Protect Brand Equity

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because...

Demand Generation and Thought Leadership: Why You Need Both

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work,...

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