Branding

It is an honor to have the opportunity to interview Ejiro Osakede. She is a woman of many talents and has made a name...

A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and...

There’s no doubt that the marketing department is a vital cog in the wider business wheel. Whether it’s developing a meaningful brand image, or...

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of...

In the fast-paced and ever-evolving world of digital marketing, standing out from the competition and achieving meaningful growth is a constant challenge. However, one...

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and...

For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido...

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique...

When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and...

If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.