The Right Way to Build Your Brand to Make Your Business Successful

Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...
Visual-Identity

What Does it Take to Create a Strong Visual Identity Design?

Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two concepts. Simply put, the identity of your brand...
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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds....

How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...
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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...
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Top influencer marketing trends for 2021

As the global pandemic has unravelled since last year, consumer behaviours, needs, and disposable incomes have seen a drastic shift. While some businesses have seen unprecedented gains from this, others have...

The Key to Unlocking Brand Advocacy

It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in customers has long been a major preoccupation...
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Ranking: Top 30 growth retailers led by Gymshark, Boohoo and Farfetch

PROMOTIONAL RESEARCH Dominated by retailers, our latest Top 30 Growth Retailers ranking is critical reading in the run-up to Christmas as shoppers increasingly migrate online. As revenues go into reverse across the sector,...
10 Brand Marketing Predictions for 2021

10 Brand Marketing Predictions for 2021

Let’s take a look at my new predictions for the upcoming year and see if we can improve that score. 1. All businesses will have a D2C marketing function My first prediction ties...

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