How to Market Like a Human in the Age of Automation
Does marketing automation make you feel like you’re nothing more than a “contact” or “lead” in a company’s CRM? Well, that’s because you are. Marketing automation works based on signals –...
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...
Building Brand Awareness to Create a Competitive Edge
Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors.
Unfortunately, there’s no single silver bullet marketing...
What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly
2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs.
According to McKinsey, the number of digital interactions between brands and consumers...
The Right Way to Build Your Brand to Make Your Business Successful
Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...
What Does it Take to Create a Strong Visual Identity Design?
Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two concepts.
Simply put, the identity of your brand...
How to Market a Startup, Part 1: Branding, Customer, and Messaging
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.
Entrepreneurs emerge from a wide variety of backgrounds....
How to Build Trust in Your Brand
If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top.
Brand trust is slow to build and easy to lose. The best Brand Managers...
Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands
Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland.
Brands and marketers have long recognized the potential of experiences to...
The Future of Advertising: Ads are Suffocating the Web
My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad)
How many of people woke up today morning saying: “I so wish to see an...
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6 Content Writing Trends for 2021: An SEO Content Checklist for...
As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.
And from the looks of things, this marketing...
