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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to...
branding

Branding: How Important Is It To Your Marketing Strategy

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers have with...
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What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number of digital interactions between brands and consumers...

Building Brand Awareness to Create a Competitive Edge

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately, there’s no single silver bullet marketing...

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on...

How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...
Visual-Identity

What Does it Take to Create a Strong Visual Identity Design?

Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two concepts. Simply put, the identity of your brand...
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How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt...
to Build Brand Authority

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you...

How To Build and Protect Brand Equity

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...

APPLICATION

Social media trends to look out for in 2021

2020 saw a substantial rise in video marketing, introduced us to TikTok, and the addition of stories EVERYWHERE. But what social media trends will...

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