10 Brand Marketing Predictions for 2021

10 Brand Marketing Predictions for 2021

Let’s take a look at my new predictions for the upcoming year and see if we can improve that score. 1. All businesses will have a D2C marketing function My first prediction ties...

The Key to Unlocking Brand Advocacy

It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in customers has long been a major preoccupation...

How To Create An Online Reviews Management Strategy

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.
passion led us here

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds....

4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree...

What digital transformation means for brands

Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...

Putting it to the Test: Never “Redesign” Your Website Again

Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? Maybe they’re not happy with its performance and want...

A Branding Secret Inside all Humans: Everybody Wants to be Taken Somewhere

  Those who tell the stories rule the world. — Hopi American Indian proverb Is your company trying to be a hero in the eyes of your customers? Are you investing a financial effort to...

Does Your Website Design Cause Click Uncertainty?

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...
influencer

How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt...

APPLICATION

A Quick Guide to Getting Started in International SEO

International SEO is becoming more important than ever for many businesses. When it’s executed correctly, even a small businesses can expect a huge ROI. The good...

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