How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands...

Demand Generation and Thought Leadership: Why You Need Both

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work,...

Building Brand Awareness to Create a Competitive Edge

Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these competitors. Unfortunately,...

The Right Way to Build Your Brand to Make Your Business Successful

Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals...
Personal Branding

Personal Branding Trends That Actually Work on Social Media

If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.

5 Pitfalls to Avoid When Creating an eCommerce Website

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot...

How To Build and Protect Brand Equity

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...

Does Your Website Design Cause Click Uncertainty?

Bruce Lee once said, “It’s not the daily increase, but the daily decrease. Hack away at the unessential.” Like many Bruce Lee quotes, this quote goes beyond martial arts. It can be...

How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...

APPLICATION

The Importance of Strong Visuals in Ecommerce

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers....

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