Personal Branding Trends That Actually Work on Social Media
If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...
Six Tips for Successful Omnichannel Management
A few years ago and omnichannel strategies were, for the handful of businesses that adopted them, the ultimate factor for improving consumer experiences and invariably promoting sales. Today, on the backdrop...
Demand Generation and Thought Leadership: Why You Need Both
Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are...
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story?
Most marketers laugh when they hear this question because they don’t have a high degree...
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...
The Key to Unlocking Brand Advocacy
It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in customers has long been a major preoccupation...
How to Build Trust in Your Brand
If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top.
Brand trust is slow to build and easy to lose. The best Brand Managers...
The Right Way to Build Your Brand to Make Your Business Successful
Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and...
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and...
APPLICATION
Social Advocacy: Why Your Business Needs It & How to Get...
In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for...
