to Build Brand Authority

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you...
IG for business

Instagram For Business: How To Add Location Tags And Why They’re Important

Goodbye, Yelp. Hello, Instagram.  Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users...
Comparing-Instagram-and-Twitter

Which Social Platform Is Best For Your Business: Twitter Or Instagram?

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands, which seemed unimaginable just over a decade...
Search by Keyword

Instagram is Making it Possible to Search by Keyword

Instagram is upgrading its search functionality and letting users find content by keywords for the first time. Until now, users have only been able to search for content by hashtags, location tags,...
influencer

Importance of Using Micro-Influencers in Retail: How & Why

Digital marketing is now a huge part of our lives in this day and age. As we browse our social media accounts, it is almost impossible not to see a post...
Why Your Business Needs a Blog Right Away

Why Your Business Needs a Blog Right Away

Blogging has been a big buzzword for a while now. It has become an essential part of inbound marketing for small and big businesses. The catch is that writing blog posts...
5 ways to Declutter

5 Tips to Declutter Your Website Design

Clean and simple website design has been fashionable for a while now. Simultaneously, one is expected to have enough content to satisfy search engines. This begs the question: how do you say...
buyer's journey

What is the Buyer’s Journey?

In a world of infinite options, there are endless ways to solve our problems. As consumers, we’ve adapted by getting smarter, more shrewd, and better at making buying decisions based on personally...
branding

Branding: How Important Is It To Your Marketing Strategy

Branding: In marketing, and particularly Internet marketing, branding is very important in establishing the identity of a company. Branding is the outcome of an accumulation of experiences that consumers have with...
How-to-create-an-Instagram-page-for-Business

11 Simple Steps To Start And Grow Your Business Instagram Page

As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is...