Social Advocacy: Why Your Business Needs It & How to Get Started

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social...

Is Facebook’s New Direction Advertiser Friendly?

Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will Facebook show? That question may have just...

Facebook Bans All Ads for Cryptocurrency

Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products. The reason for this policy change, Facebook says, is to honor one of its core advertising...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...

Where & How to Get the Right Reviews for Your Business

Online reviews play a huge part in the modern customer’s journey. Earning reviews is a necessary part of any modern marketing strategy. But where should you get started if you want to take control...

5 SEO Risks Worth Taking (Plus 3 You Must Avoid)

There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you...

The Best SEO Conferences to Attend in 2018

Attending conferences will help keep you up to date on the latest SEO strategies, trends, tips, and tools. Plus, SEO conferences are a fantastic way to grow your professional network and connect...

SEO in 2018: The Best of Times or the Worst of Times?

As I’ve gotten older, I find myself talking more about the “good old days.” The days before I had any real responsibility. The days before I had bills or a cell phone, and...

20+ SEO Words You Should Delete From Your Vocabulary Immediately

When you hear certain SEO terms, do you get a cringe-worthy feeling? Are we still talking about wearing black hats and white hats? Some SEO words have just run their course, classifying as overused, overvalued,...

How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands...