7 Ways Social Media Can Be Used Effectively By IT Companies

Social media is slowly taking over the world; it could be one of the most influential things on the face of the earth. What...

2018 State of Social Report – Success with Live Video

Buffer has just released its State of Social 2018 report. It is based on interviews with over 1,700 social media marketers.  The use of live...

Which Social Platform Is Best For Your Business: Twitter Or Instagram?

Since its inception, social media has been an empowering, free marketing tool for businesses. It paved the way for personal, one-to-one interactions with brands,...

How to Craft an Effective Social Media Strategy

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have...

Social Media Marketing Platform Guide For Businesses

While the majority of business leaders and marketers are well versed by now in social media marketing, not everyone is on board yet. There are...

A Quick Guide To Mastering Social Media Algorithms

Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a...

Instagram For Business: How To Add Location Tags And Why They’re Important

Goodbye, Yelp. Hello, Instagram.  Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal...

How to Use Instagram Like a Millennial For Your Business

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling...

Social media trends to look out for in 2022

2022 saw a substantial rise in video marketing, introduced us to TikTok, and the addition of stories EVERYWHERE. But what social media trends will...

Creating an Influencer Marketing Strategy

For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need for an extra boost, a marketing approach that takes core performance metrics to the roof in a fast way. In the last few years, that competitive edge or marketing octane boost if you like has been influencer marketing.

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