Six e-commerce personalization examples with tools and tips
PaperStyle, an e-commerce store that sells invitations and personalized gifts, used to send out un-targeted mass emails to subscribers. With poor response and open rates, PaperStyle decided to use a behavior-based approach to email marketing.
By...
Why Authentic Marketing Will Replace Advertising
Let’s face it: Paid ads no longer work. Advertising may be the most popular customer acquisition channel, but it is increasingly saturated and expensive. Click-through rates are notoriously low — usually in the single-digit...
How to Create Relevant Content More Quickly
What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry.
Quality content...
How plagiarism is harmful to your online business website?
In today’s conquering online world, many businesses whether they are small, medium, or large all they are heading shoulder to shoulder.
Trying their best to gain the maximum exposure in the online...
Instagram For Business: How To Add Location Tags And Why They’re Important
Goodbye, Yelp. Hello, Instagram.
Over the last couple of years, Instagrammers have begun using the social media platform to search for local businesses to visit. 2017 internal data from Instagram shows more than 200 million users...
11 Simple Steps To Start And Grow Your Business Instagram Page
As the industry grapples with changes in business structure, having an online presence has never been more essential to reaching target audiences. A simple yet effective way to do this is...
How to Expand Your Marketing Services Without Outsourcing Anything Out
For years my advice to marketing service providers has been “Learn one thing and get known by doing it best”.
I still believe a narrow specialization is the best way to get...
State of B2B Content Marketing: 5 Trends That’ll Get You Promoted
B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great...
5 Tips for Managing and Improving Your Online Reputation
“Sticks and stones may break my bones but words will never hurt me.”
This children’s rhyme does not apply in today’s highly connected world where a few negative words can cost your...
The Digital Transformation of Enterprise Business and How to Stay Ahead
Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds of most...
