What’s the Key to Employee Social Advocacy? Employee Content Contributors
Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing...
The Key to Unlocking Brand Advocacy
It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in...
5 Ways to Use Social Proof to Revolutionize Your Social Channels
If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of...
Customer Lifecycle Marketing: Best Strategies to Increase Profit
If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you...
How to Use Instagram Like a Millennial For Your Business
I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling...
SEO in the Age of AI: How to Get Ahead
We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia....
How to future proof your SEO strategy in a voice search world
By 2020, 50% of all searches will be done via a virtual assistant or voice search device. In 2015, the year of Comcast’s survey,...
How to Build Trust in Your Brand
If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top.
Brand trust is slow to build and...
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have...
Basic Google Analytics Concepts Explained By Visiting A Shopping Mall
Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data.
Terms like sessions, pageviews, filters and segments have all been...