Local SEO: How to Optimize Your Site for Local Search
Shopping local has gained nationwide popularity among the wildfire of modern corporation criticisms. To herd these eco-conscious and community-oriented shoppers in the direction of...
What Your Content Marketing Strategy Should Contain
With so many pieces of content being delivered daily, it’s no surprise that brands are doing all they possibly can to stand out in...
In Commerce, Content is King (or Queen)
How online shopping is becoming valued more for the shopping experience.
In 2017, the New York Times published a piece titled An Ode to Shopping Malls,...
Important Tips for Redesigning Your Brand’s Logo
Few things are more central to a brand’s identity than its logo. This small visual component does a tremendous amount of legwork in creating...
Building Brand Awareness to Create a Competitive Edge
Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these...
A Helpful Guide to Website Redesign
Your company website is the face of your brand online. It has to not only deliver a strong and favorable first impression, but also...
The Impact of Instagram Checkout on Ecommerce
In the first quarter of 2019, Instagram made headlines by announcing the roll out of a native checkout experience for a limited number of...
The Digital Transformation of Enterprise Business and How to Stay Ahead
Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years,...
How Online Shopping Has Changed in the First Half of 2020
For Americans across the country, life has changed dramatically in a matter of a few short weeks. The vast majority of us are living...
The Importance of Protecting Data Privacy when Remote Learning Becomes the Norm
Two months into the physical distancing measures put in place to slow the spread of COVID-19, and most students and educators have found ways...