Important Tips for Redesigning Your Brand’s Logo
Few things are more central to a brand’s identity than its logo. This small visual component does a tremendous amount of legwork in creating...
Building Brand Awareness to Create a Competitive Edge
Every brand has competitors, and every brand spends a significant amount of time and energy trying to establish or maintain an edge over these...
A Helpful Guide to Website Redesign
Your company website is the face of your brand online. It has to not only deliver a strong and favorable first impression, but also...
The Impact of Instagram Checkout on Ecommerce
In the first quarter of 2019, Instagram made headlines by announcing the roll out of a native checkout experience for a limited number of...
The Digital Transformation of Enterprise Business and How to Stay Ahead
Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years,...
How Online Shopping Has Changed in the First Half of 2020
For Americans across the country, life has changed dramatically in a matter of a few short weeks. The vast majority of us are living...
The Importance of Protecting Data Privacy when Remote Learning Becomes the Norm
Two months into the physical distancing measures put in place to slow the spread of COVID-19, and most students and educators have found ways...
Farewell to Magento 1: Choosing your next eCommerce platform
If your brand’s eCommerce experience is built on Magento 1, you have little more than a month to make the switch to a new...
How Digital Innovation Affects Brick and Mortar Experiences
E-commerce will not be the death of the in-store shopping experience, but there’s no denying that its advent has had far-reaching effects. Most importantly,...
20 of the Coolest Marketing Conferences to Attend in 2020
Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded...