What Will the New Rules of Google SEO be in 2020?

The future of SEO is always on the minds of marketers. While there are other search engines, Google is the giant, and this giant can change its ranking algorithm at any...

Up And Coming Social Media Trends Driven By Millennials And Generation Z

Shane McEvoy here has never really been any doubt that social media is deeply embedded into the lives of both Generation Z (born 1995-2012) and the Millennial Generation (born 1980-1994). According to...

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were a bit wishy washy. The Data Protection...

How To Build and Protect Brand Equity

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...

Google Launches New Black Friday Ad Unit

Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new ad unit aimed at helping advertisers run more effective holiday campaigns. So...

9 Examples of Inbound Marketing that Bring Customers to You

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. The...

How to Turn SEO Strategy into Action with Content Marketing

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches...

Get Your E-Commerce Site in Top Shape for Holiday Season

Increasing page views and the number of sales you are able to generate on your e-commerce site throughout the holiday season is possible with the right optimization techniques. Knowing how to...

How To Use Social Media To Promote Your Next Event

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience....

13 New Ways to Incorporate Social Media into your website

It has become undeniable; social media is the most important medium for discussion in our world today. With this in mind, it’s critical for businesses, causes and individuals alike to integrate social media...