How To Create An Online Reviews Management Strategy

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.

Like Me Not: The End of Likes

Likes are going away, and Instagram’s recent announcement that it has already set in motion the process to take out like counts from its feed represents one of the first steps to this ‘likepocalypse.’

Creating an Influencer Marketing Strategy

For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need for an extra boost, a marketing approach that takes core performance metrics to the roof in a fast way. In the last few years, that competitive edge or marketing octane boost if you like has been influencer marketing.

How To Inspire Your Content Team To Have Better Ideas

Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.

Personal Branding Trends That Actually Work on Social Media

If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.

A Quick Guide To Mastering Social Media Algorithms

Social media algorithms – the holy grail of internet marketing – ask around and someone’s bound to tell you it’s the difference between a...

Warning Signs That You Are Creating Irrelevant Content

Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood...

How To Catch Your Audiences’ Attention in Under Six Seconds

The attention span of humans is now on the average shorter than ever before– about 8 seconds. Comical to say the least, but in...

5 Disastrous Content Marketing Mistakes That Could Be Ruining Your Entire Strategy

It’s no secret that content marketing is an important component of any marketing strategy. Avoid these 5 content marketing mistakes to ensure the time...

11 Factors for Creating a Great Landing Page

Your website may rank well and get a lot of visitors, but what will this bring you if they don’t stay on your website?...