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The Best Brands On TikTok In 2020: A Quick Guide

TikTok has become a major player in a brand’s social media success. We saw a large sway of brands jumping on the TikTok hype in 2019, but with the updated sophistication of their...
snapchat

Snapchat Rolls Out More Ads Certification Courses

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ‘Snap Connect’ allows marketers...
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3 Quick E-Commerce Wins – How to Launch With a Bang

Some would suggest that it's a difficult time to launch any new business, while others will point to the case studies which show how some of the best companies around have...
pattern design

How to get creative using simple geometric patterns in graphic design

Once you begin to explore the art of geometric pattern design, you’ll quickly realize the creative possibilities are literally endless. That’s probably why geometric patterns never go out of style. Not...
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5 Content Marketing Trends to Keep in Mind for 2021

As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than ever. What is 2021 going to look like for content marketers? Is...
influencer

How to Select the Right Micro-Influencers For Your Brand

If you have been looking for alternative ways to market your business, you might have noticed the growing popularity of micro-influencers.  But what is a micro-influencer, and why should your brand opt...
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How to Expand Your Marketing Services Without Outsourcing Anything Out

For years my advice to marketing service providers has been “Learn one thing and get known by doing it best”. I still believe a narrow specialization is the best way to get...
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YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual...
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Google Announces AI Search Updates – Analysis

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used...
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ISE launches RISE Spotlights digital events

Integrated Systems Events, the organiser of the Integrated Systems Europe (ISE) show, has announced a monthly series of free-to-attend digital events and engaging content. Launching this month, RISE Spotlights are a forum...