As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than ever.
What is 2021 going to look like for content marketers? Is there any way to get prepared?
Let’s dive in now to these 5 content marketing trends for 2021.
1. Competition Is Continuing to Grow
The year of COVID-19 driven lockdowns has shown just about any business one simple truth: if you are not online, you do not exist.
These days, most sales have moved online, and there’s no reason to believe it’s changing any time soon.
With more businesses investing more in online marketing, the competition is inevitably growing. These days, we are all forced to invest more time and money into getting our content noticed.
Yet, my favorite thing about content marketing is that creativity and flexibility can win over big budgets, and that is not going to change!
2. Content Is Part of the Buyer Journey
With more people stuck at home and forced to use technology to stay connected to the world, it is obvious that digital content is becoming a more important part of the buyers’ journeys.
Today’s (and next year’s) consumers are more web-savvy and use technology more often, regardless of age. And they expect quick answers; otherwise, they will go to the next page on the list.
Consumers turn to technology to fulfill an immediate need. Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task.
New consumers are “well-advised,” “right here” and “right now,” with Google having introduced the term “micro-moments” to describe consumers’ expectation of an immediate answer in the moments they want to know, go, do, and buy.
Your content needs to fulfill those immediate needs and do a good job of making answers easy to find. Tools like Text Optimizer help create content in the problem/question + solution/answer format, allowing you to address popular questions on any topic.