What Does it Take to Create a Strong Visual Identity Design?
Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, it has a few differences that make it distinct from these two concepts.
Simply put, the identity of your brand...
Important Tips for Redesigning Your Brand’s Logo
Few things are more central to a brand’s identity than its logo. This small visual component does a tremendous amount of legwork in creating brand awareness, building a connection with consumers,...
A Helpful Guide to Website Redesign
Your company website is the face of your brand online. It has to not only deliver a strong and favorable first impression, but also cater for and engage each of your...
11 Factors for Creating a Great Landing Page
Your website may rank well and get a lot of visitors, but what will this bring you if they don’t stay on your website? Read on to find out 11 great...
How to Plan and Create the Perfect Website in 11 Steps
If you are about to launch a new website, there are some important questions you should ask yourself beforehand, both regarding technical aspects and marketing.
By answering these questions, you can set...
Why Color Matters on Your Website
Science has long told us that color is important to humans. We know that it affects our mood and our emotions and we also know that it can inform our decision...
Graphic Design in the Modern World: What Marketers Need to Know
Graphic design is one of the oldest forms of communication for design and marketing. It is described as an art form and is the practice and planning of sharing ideas and...
The Ultimate Beginners Guide to GDPR Compliance in 2019
What is GDPR?
By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were a bit wishy washy. The Data Protection...
8 Ways to Make Your Website More User-Friendly
Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable...
E-Commerce Website Design: The Challenges Of Creating A Great Website That Looks Good And...
Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even...