How to Set Up an Editorial Board for Content Marketing

In order for a content marketing strategy to be successful, many teams across a company need to be alignedand involved in its execution. Yet, today’s marketing teams, especially in large enterprises, are just starting to organize...

7 Content Marketing Books to Read in 2018

Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract...

Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of...

Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend

A United States Chamber of Commerce survey of over a thousand of small businesses across the United States reveals that small businesses are using social media to cultivate new business and...

2018 State of Social Report – Success with Live Video

Buffer has just released its State of Social 2018 report. It is based on interviews with over 1,700 social media marketers.  The use of live video is growing year over year. The report...

29 Experts on the Most Important 2018 Social Media Trends

The biggest social media trends of 2017 included video, influencer marketing, and bots. Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon. The next year you can be...

Social Advocacy: Why Your Business Needs It & How to Get Started

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social...

Is Facebook’s New Direction Advertiser Friendly?

Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will Facebook show? That question may have just...

Facebook Bans All Ads for Cryptocurrency

Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products. The reason for this policy change, Facebook says, is to honor one of its core advertising...

The Future of Advertising: Ads are Suffocating the Web

My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad) How many of people woke up today morning saying: “I so wish to see an...