KPI selection

Selecting better KPIs for your business: What to consider and how to bolster your...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint...
7 ways to use data to create better social media content

7 ways to use data to create better social media content

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports...
2021-baloons

Top 10 Digital Marketing Trends in 2021

There are many components required in successful digital marketing campaigns. From search engine optimization (SEO) and pay-per-click (PPC) strategies to content marketing and social media, developing and managing a comprehensive campaign can be overwhelming. Digital...
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WordPress Now Offers Website Development

The commercial arm of WordPress announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. Many softened their response and...
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Join IBM’s Keith Goode Master Class on Advanced SEO at eSummit

There has never been a better time to be an SEO professional. Ready to take your results to a whole new level in 2021? At the SEJ eSummit, IBM’s Keith Goode will be...
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19 Best Deal Websites & Online Shopping Platforms for Deep Discounts

According to the Federal Reserve Bank of St. Louis, total U.S. retail e-commerce sales topped $209 billion in the third quarter of 2020, an all-time high. And online retail’s slice of the...

FC LeoGaming Pay CEO Alona Shevtsova: New payment habits that will stay with us...

In recent years, all the habits of the customers all around the world were located "in the street" as a result of such megatrends as urbanization, high prices for rental housing,...
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Steps to Launch Your Website Redesign

If you rely on a website to generate leads, earn ad revenue, or educate your customers, you need to keep up with design and technology trends that will make your site...
content-marketing-vs.-content-strategy

The Difference Between Content Marketing & Content Strategy (& Why You Need Both)

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have...
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What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number of digital interactions between brands and consumers...