How Online Shopping Has Changed in the First Half of 2020

For Americans across the country, life has changed dramatically in a matter of a few short weeks. The vast majority of us are living under stay at home orders,...

The Importance of Protecting Data Privacy when Remote Learning Becomes the Norm

Two months into the physical distancing measures put in place to slow the spread of COVID-19, and most students and educators have found ways to adjust to remote learning....

Farewell to Magento 1: Choosing your next eCommerce platform

If your brand’s eCommerce experience is built on Magento 1, you have little more than a month to make the switch to a new platform. On...

How Digital Innovation Affects Brick and Mortar Experiences

E-commerce will not be the death of the in-store shopping experience, but there’s no denying that its advent has had far-reaching effects. Most importantly, it has given consumers a...

20 of the Coolest Marketing Conferences to Attend in 2020

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. (Pictured...

How To Create An Online Reviews Management Strategy

Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service.

Like Me Not: The End of Likes

Likes are going away, and Instagram’s recent announcement that it has already set in motion the process to take out like counts from its feed represents one of the first steps to this ‘likepocalypse.’

Creating an Influencer Marketing Strategy

For many businesses, gaining reach to target audiences requires more than just traditional marketing techniques, think ads, referrals, and others. Often, there’s a need for an extra boost, a marketing approach that takes core performance metrics to the roof in a fast way. In the last few years, that competitive edge or marketing octane boost if you like has been influencer marketing.

How To Inspire Your Content Team To Have Better Ideas

Manager, marketer, or entrepreneur, one of the most challenging prospects you will face as you navigate the tricky terrain of creating engaging content, is churning out worthwhile content ideas, more so on a steady basis.
Personal Branding

Personal Branding Trends That Actually Work on Social Media

If you think social media is the vehicle you need to get to terms with your goals, whether it’s securing a job, establishing a business or furthering your career, then personal branding is the fuel that vehicle needs to get moving.