Social Advocacy: Why Your Business Needs It & How to Get Started
In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for...
Is Facebook’s New Direction Advertiser Friendly?
Facebook recently announced a change to their news feed that distanced itself from news. The announcement inspired questioning about what kinds of content will...
Facebook Bans All Ads for Cryptocurrency
Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.
The reason for this policy change, Facebook says, is...
The Future of Advertising: Ads are Suffocating the Web
My Children tell me that inventing banner add is like inventing smallpox. J. McCambley (inventor of the banner ad)
How many of people woke up today...
Where & How to Get the Right Reviews for Your Business
Online reviews play a huge part in the modern customer’s journey.
Earning reviews is a necessary part of any modern marketing strategy.
But where should you get...
5 SEO Risks Worth Taking (Plus 3 You Must Avoid)
There are almost always risks involved when optimizing a website.
Say you’re planning on re-platforming your website with a new site design and URL structure...
The Best SEO Conferences to Attend in 2018
Attending conferences will help keep you up to date on the latest SEO strategies, trends, tips, and tools.
Plus, SEO conferences are a fantastic way...
SEO in 2018: The Best of Times or the Worst of Times?
As I’ve gotten older, I find myself talking more about the “good old days.”
The days before I had any real responsibility.
The days before I...
20+ SEO Words You Should Delete From Your Vocabulary Immediately
When you hear certain SEO terms, do you get a cringe-worthy feeling?
Are we still talking about wearing black hats and white hats?
Some SEO words have just...
How to Achieve an SEO-Friendly Website Rebrand
Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations.
It is critical...