8 Ways to Make Your Website More User-Friendly

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable...

What’s the Key to Employee Social Advocacy? Employee Content Contributors

Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies...

The Key to Unlocking Brand Advocacy

It’s well established that consumers trust recommendations from their friends, family and peers more than they trust businesses – and so inspiring advocacy in customers has long been a major preoccupation...

5 Ways to Use Social Proof to Revolutionize Your Social Channels

If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are...

Customer Lifecycle Marketing: Best Strategies to Increase Profit

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing...

How to Use Instagram Like a Millennial For Your Business

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak...

SEO in the Age of AI: How to Get Ahead

We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills....

How to future proof your SEO strategy in a voice search world

By 2020, 50% of all searches will be done via a virtual assistant or voice search device. In 2015, the year of Comcast’s survey, this prediction seemed almost far-fetched. Not so...

How to Build Trust in Your Brand

If I had to rank Brand Managers’ responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and easy to lose. The best Brand Managers...

How to Craft an Effective Social Media Strategy

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of...