4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because...

Graphic Design in the Modern World: What Marketers Need to Know

Graphic design is one of the oldest forms of communication for design and marketing. It is described as an art form and is the practice and planning of sharing...

Successful Brands Use These YouTube Marketing Strategies

If you are trying to build your brand, viral videos provide the kind of exposure that helps you increase your footprint in the market. It’s not easy to find...

How to Extend Global Marketing Efforts Through Social Media

n 2008, only 10% of the U.S. population had a social media profile. In 2018, that number grew exponentially to 77%. But it’s obvious that not only Americans love...

How To Strategize In 2019 For A Company Content Marketing Campaign

2019 looks bright for the digital marketing industry in general as nearly all companies both large and small with an online presence understand how content marketing can help them....

Social Media And The End Of The News As We Know It

The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their...

What Will the New Rules of Google SEO be in 2020?

The future of SEO is always on the minds of marketers. While there are other search engines, Google is the giant, and this giant can change its ranking algorithm...

Up And Coming Social Media Trends Driven By Millennials And Generation Z

Shane McEvoy here has never really been any doubt that social media is deeply embedded into the lives of both Generation Z (born 1995-2012) and the Millennial Generation (born 1980-1994)....

The Ultimate Beginners Guide to GDPR Compliance in 2019

What is GDPR? By now you’ve probably all heard the term GDPR. Up until 25th May 2018 the guidelines surrounding personal information, in relation to privacy, were...

How To Build and Protect Brand Equity

Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources to achieve, hence the need to...