7 Content Marketing Books to Read in 2018

Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract...

Warning Signs That You Are Creating Irrelevant Content

Content is king – heard that phrase before? Coined shortly after search engines came into being, it was all content publishers needed to flood the internet with as much content as...

5 Reasons Why Clients Keep Rejecting Your Content Marketing Ideas & How To Overcome...

If you are working as a content marketer, there is a good chance you are spending countless hours each week in the ideation phase. Every successful content marketing campaign is based on...

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling,...
create relevant content

How to Create Relevant Content More Quickly

What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry. Quality content...

Content Marketing KPIs, Defined

Every marketer is under pressure to prove the ROI of content marketing, beyond pageviews and engagement. Though this may seem like a daunting task, it is doable. The first step is to create a measurement...
content-marketing-vs.-content-strategy

The Difference Between Content Marketing & Content Strategy (& Why You Need Both)

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have...
25-of-the-Best-Examples-of-Effective-FAQ-Pages

25 of the Best Examples of Effective FAQ Pages

Frequently asked question (FAQ) pages (or hubs) help your business respond to the needs of your audience more quickly and appropriately. An effective FAQ resource can educate, inform, and guide the user...

How To Use Effective Persuasion (Plus 5 Ways To Write Email Copy That Converts)

Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s...
7 ways to use data to create better social media content

7 ways to use data to create better social media content

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports...

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